Engaging people emotionally, authentically, and at scale is the new deciding factor for product success. Emoto is an epic collaboration of Columbia University and Experian, using patent-pending tools to assess brands’ values and connect those brands to people, ads, and media that share their values.
Understand your brand’s unique Character Traits. Compare those to your consumers, your creative and your media. Tools to test and ensure brands achieve authenticity.
Matching Character Strengths
People tend to like people who share their values. People also like brands, media and messages sharing their values. Tools align creative and context to drive productivity.
Plug into exclusive data sets and validated tools. Create Character-Congruence across the full spectrum of customer experience. Yield the resulting ROI.
Using Emotional Connections to Accelerate Sales
Applying Character Traits and emotional drivers of brand selection enabled new messages and marketing, and an influx of new users from competitive brands.
Matching ads based on emotional resonance vs. demographic targeting increases Sales ROI in TV.
Uncovering next level creative and media white space with dynamic emotional appeals and cognitive personalization.