Loyalty Beyond Reason…
Emoto marries real-world emotional response with predictive patterns in consumer behavior to ensure your brand is aligned with your next customer.

OUR METHODS

Engaging people emotionally, authentically, and at scale is the new deciding factor for product success. As a Columbia University Technology Ventures company, Emoto uses validated tools to assess a brand’s values and connect those brands to people, ads, and media that share their values.

Assess:
Brand CharacterGraph™

Understand your brand’s unique Character Traits (intended and unintended!) – then compare those to your consumers, your creative and your media tools that test and ensure that brands achieve authenticity.

Interpret:
Matching Character Traits

People tend to like people who share their values. People also like brands, media and messages sharing their values. Tools align creative and context to drive productivity.

Deployment:
Emotion AI™

Plug into certified tools to enable organizations to establish value-congruent marketing – and real contextual, omni-channel communication across all channels.

USE CASES

Using Emotional Connections to Accelerate Sales

BRAND A:

SOFT DRINK

Applying Character Traits and emotional drivers of brand selection enabled new messages and marketing, and an influx of new users from competitive brands.

BRAND B:

CAR MANUFACTURER

Matching ads based on emotional resonance vs. demographic targeting increases Sales ROI in TV.

BRAND C:

FURNITURE COMPANY

Uncovering next level creative and media white space with dynamic emotional appeals and cognitive personalization.

OPTIMIZING FOR EMOTION

Emoto integrates data, creative and media context.

EMOTIONS & CHARACTER

Motivational Values can be amplified throughout an organization, creative team, customer service, advertising and messaging, customer segmentation and customer personalization to achieve incredible return and lift to brand financial performance.

CONTACT US

Reach out and touch someone. Tap into an Emotional Breakthrough for Your Brand

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GET YOUR CHARACTERGRAPH™

Provide a brief or input your target description. One of our strategic planners will respond to you with an Emotographic recommendation shortly.

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CALL OR EMAIL US

New York: (212) 209-3999
Cincinnati: (513) 484-5029
Jodhpur: +91 (902) 457-3804

sales@emoto.ai

OUR PARTNERS

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