Engaging people emotionally, authentically, and at scale is the new deciding factor for product success. As a Columbia University Technology Ventures company, Emoto uses validated tools to assess a brand’s values and connect those brands to people, ads, and media that share their values.
Understand your brand’s unique Character Traits (intended and unintended!). Compare those to your consumers, your creative and your media. Tools to test and ensure brands achieve authenticity.
Matching Character Traits
People tend to like people who share their values. People also like brands, media and messages sharing their values. Tools align creative and context to drive productivity.
Plug into certified tools to enable organizations to establish value-congruent marketing – and real contextual, omni-channel communication across all channels.
Using Emotional Connections to Accelerate Sales
Applying Character Traits and emotional drivers of brand selection enabled new messages and marketing, and an influx of new users from competitive brands.
Matching ads based on emotional resonance vs. demographic targeting increases Sales ROI in TV.
Uncovering next level creative and media white space with dynamic emotional appeals and cognitive personalization.