What Do We Do?

Emoto offers qualitative tools for quantitative results.

We have deployed character traits to 99.9% of the population with Experian. Our partnerships with Columbia University Technology Ventures and Experian have given Emoto a competitive advantage in the marketplace to provide solutions to media and content companies.

Why Do We Do It?

Companies want and need to connect with consumers and customers in a meaningful way, on an individual level, in order to develop trust...and Emoto helps them do it. Our Character Trait Classification System matches the character of media, audiences, and brands resulting in increased profits and more meaningful engagement (3x-8x).

Digital connection can be human connection, and Emoto helps companies bridge that connection in a meaningful way.


“We were looking for a classification system that will help us contextualize all of our disparate data. We ran independent tests with Microsoft, Google, Watson and Emoto.


Emoto provided us with the most valuable, predictable and usable common language that was orders of magnitude better.”


Enterprise Architect

Global Media & Entertainment Company

Emoto was 
“orders of
magnitude better”
than Watson,
Google & Microsoft!


© 2020 Real Engagement and Loyalty, Inc. dba Emoto