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At the heart of everything we do is a concern for the long-term welfare and happiness of individuals.


That is our north star guiding every decision we make

in our research, our product development, and our partnerships.

We do this by ensuring we respect, align with, and empower consumers.

A fact that is encapsulated in our mission statement:


Our mission is to bend the arc of artificial intelligence towards

Justice, Wisdom, Humanity, Courage, Transcendence and Temperance.


That’s a big ambition for a little company, but we mean it. While mindful that life is not an algorithm, we strive to support autonomous systems that keep sustainable abundance in mind for the growth and resilience of entertainment platforms and advertisers - as well as their audiences and the environment.

Our technology cultivates emotions that make life meaningful and sustainable,

instead of the fear and anger that divides us. 



Renée Bunnell, PhD

Founder; Innovation & Research

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Renée is trained as a clinical psychologist and the inventor of REAL's core methodology and patent that applies humanistic psychology to decode the emotion drivers that connect people, content and media. She is a board member of the IEEE’s working group on Ethics and AI/Values in Autonomous Systems. Prior to co-founding Emoto, she was a business development executive in various Silicon Valley startups.


Jonathan Gwiazda

Product & Revenue

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Jonathan has designed and innovated large-scale, core programmatic ad tech products and monetization strategies since 2006 for some notable companies including Microsoft|AdECN, ValueClick, Viant Inc. and Paramount|PlutoTV.  Jonathan holds multiple patents in the video streaming space with Paramount and his core ad tech product innovations have added hundreds of millions of incremental revenue for the companies who employed him.  He lives and plays in Carlsbad California.

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Neil Key

Finance & Operations

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Neil has led the finance, operations, and administrative functions for multiple early and mid-stage companies in various industries and verticals. He was a co-founder of PayPossible, an innovative multi-lender consumer finance platform that enables businesses to offer  financing options at the point of sale to customers. Neil began his career with Ernst & Young and was controller for one of the largest and most prestigious equine thoroughbred farms in the world within a family office.

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Andrew Russo

Data Science Strategy

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Andrew has 25+ years of experience delivering data driven marketing ROI.  Andrew has led teams both as a senior executive and consultant for clients such as American Express, Countrywide, AT&T, IBM, Allstate, Prudential to leverage data, analytics, and technology to formulate and implement marketing strategies.  He is an adjunct professor at University of Phoenix teaching graduate and undergraduate Marketing and Strategy courses.



Mark Johnson

  • 30+ years leading venture-backed companies in entertainment, advertising, and fintech sectors

  • Founder Equity Management Group, focusing on intellectual property rights

  • Former CEO of Smart System Technologies and Primedia Communications, both having successful exits

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Howard Appelbaum

  • Nielsen

    • President, Nielsen Entertainment

    • SVP, Business Development, Licensing, Marketing, and Events

  • Prometheus Global Media

    • President, Brand and Business Development

  • Billboard (a Nielsen Company)

    • President

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Udi Schlessinger, PhD

  • Data scientist specializing in machine learning, NLP, deep learning, and recommender systems

  • Neurobiology

  • Tech entrepreneur

  • University of London (PhD) and New York University (MSc)

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Kathryn Williams, PhD

  • Clinical Psychologist

  • Founding partner of KRW International where she counsels Fortune 50 boards and executives on the operationalization of character which has shown a 5x return on assets 

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Owen Flanagan, PhD

  • Neurophilosophy; Duke University

  • Author of several books on human consciousness including The Really Hard Problem which addresses the need for humanistic measures in social and business models. 

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Armando Fandango

  • Machine Learning Director for Nike. Accenture; IBM.

  • Author of Python Data Analysis - Second Edition and Mastering TensorFlow. 



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