CHARACTER MATCHING GETS RESULTS!

Why Character?

  • Character drives consumer emotions, thoughts, and behaviors

  • Character is predictive of human response

The Results Are In!

  • INCREASED profits

  • MORE meaningful engagement!

CHARACTER

Examples

  • Citizenship: People with this strength excel at team dynamics and love stories that reflect that character.

  • Leadership: People with this strength are good at encouraging groups to get things done and appreciate thought leadership.

  • Forgiveness: People with this strength are merciful toward the transgressions of others; they engage emotionally with moral arcs about mercy. 

© 2020 Real Engagement and Loyalty, Inc. dba Emoto