Character matching allows companies to

target content to customers

based on character in order to
predict and elicit the desired emotional response.

HOW IT WORKS

1. Decode content to reveal character traits

Top character traits for the film Lincoln ranked (most to least):

​

• Citizenship

• Forgiveness

• Leadership

• Fairness

2. Tag content with Emoto’s 24-character classification system

3. Tag users with Emoto’s 24-character classification system

4. Digital character matching of content and audience

Content

Customer

Citizenship

5. Target and activate via our data partners