Emoto’s clients are world class data scientists from global media platforms learning how to empower creative executives, business units and advertisers with the ability to tell great stories with data.

 

All great stories express character strengths in ways that can be felt by audiences and measured. Our clients use our NLP and audience products to:  

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Character

Match

4. PREDICT emotional response based on Digital Character Matches between data & content, media context, and audiences

3. ACQUIRE household and individual audiences based on their character strengths for optimized relevancy and increased engagement.

Audience

2. MATCH content to media and context both strategically and programmatically

Media

Context

1.CLASSIFY data and content using Emoto’s 24-character scientific classification system and common language taxonomy

Data +

Content