Emoto’s clients are world class data scientists from global media platforms learning how to empower creative executives, business units and advertisers with the ability to tell great stories with data.
All great stories express character strengths in ways that can be felt by audiences and measured. Our clients use our NLP and audience products to:
4. PREDICT emotional response based on Digital Character Matches between data & content, media context, and audiences
3. ACQUIRE household and individual audiences based on their character strengths for optimized relevancy and increased engagement.
2. MATCH content to media and context both strategically and programmatically
1.CLASSIFY data and content using Emoto’s 24-character scientific classification system and common language taxonomy
Bridging the New Era of Consumer Engagement
Using Emoto’s Character Matching, creative executives can communicate the emotional power of good content to advertisers using the common language of character strengths. Data scientists can tag content using character strengths using hybrid tags Emoto calls Digital Character. And advertisers can buy time and audiences based on Digital Character Mapping via our partnership with Experian's Advanced TV Analytics using brand-safe Safe Haven protocols.
This is important as global entertainment leaders move their media companies into a new era of emotional engagement:
Add Character and Emotion to Your Existing Data Stack
And data scientists can use Digital Character to safely plug emotion into key business functions